Apple to gain market share in India

Apple to gain market share in India

Counterpoint Research predicted Apple will gain a larger share of the Indian smartphone market on the back of its latest iPhone 15 range launched last week. 

The data was supplied to Reuters, which showed the US technology giant is predicted to account for 7% of all smartphone shipments in India between July and December. This figure if achieved, will be up from 5% in H1 2023.

Apple opened two new retail stores in India as the company eyes the South Asian nation for growth, during a time when smartphone sales have been declining broadly across markets. Investment has been seen from manufacturing partner Foxconn in India as the company looks to diversify away from its reliance on China.

Reuters reported that Indian customers seeking to buy the iPhone 15 Pro and Pro Max models have to wait until the end of October for their devices. Apple launched the iPhone 15 range last week on September 22. 

Those two models will account for 25% of sales of the iPhone 15 range in Q4 and a 4% increase year-on-year on what previous top-range models accounted for. 

Premium smartphones in India have significantly grown in popularity, from 0.8% in 2019 to 6.1% in H1 2023, according to IDC figures, which also showed Apple is the most popular vendor in the premium segment (over US$800) with a 67% market share. Rival manufacturer Samsung accounts for 31% of premium smartphones in India.

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